Branding Resources
Key sources of information and articles regarding branding a new or existing business can be found on the following websites.
Onsite articles about branding
Why is branding important to my new business?
Maximuscle - An example of strong brand values leading to success
The importance of being consistent with your branding
Aspirational branding when demand exceeds supply
Choosing your brand name
Chartered Institute of Marketing Branding Guides
The CIM is seen as the leading international body for marketing and business development and is also a great resource of information. Our main branding consultant is qualified to CIM Diploma level and highly recommends the guides. All guides are in PDF format and open in a new window.
Step 1 Defining Brands | Step 2 Types of Brands | Step 3 How Brands Work | Step 4 Brand Strategy | Step 5 Managing and Developing Brands | Step 6 Brand Portfolio and Architecture | Step 7 Managing Brands and Performance
The Economic and Social Research Council (ESRC)
Provides quality research on important business issues faced by the public and private sector. The information on the site is specifically for branding ESRC projects however it is useful to see how the organisation approaches branding.
ESRC Branding Guide | Developing a brand for your project guide
Business Support Wales
A site providing business support for companies based in wales - Creating a Brand
Business Link
A fantastic source of information and funding for new and existing businesses. The Business Link website has a comprehensive section about branding for uk businesses.
An introduction to branding | Steps towards creating a brand | How to build your brand | Managing your brand | Reviewing your brand | Budgeting for a brand
Wikipedia
Everybody's favourite source of information and a literal goldmine of information on branding. Wikipedia Branding Resource.
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