Maximuscle – Building strong brand values is a key to success
Branding a great business is not just about getting the graphical image right, its about establishing a set of values that your customer understands and actively looks for. Get your brand values right and your customers will come back time after time because they know what to expect.
Maximuscle is a fantastic example of a company that has developed into a market leader based upon strong brand values. From a small bedroom in 1995 to a multi million pound company in the space of 10 years, Maximuscle is now recognised internationally as a market-leading brand.
The muscle behind the branding, Zef Eisenberg, started in business at the age of 18 and from the start was passionate about educating his target market and helping them make more informed decisions. Instead of making wild promises about miracle powders that transformed people overnight, Zef focused his efforts on research-supported formulas and on ensuring that his products “do what they say on the tin”.
The core brand values of education, research and quality are the cornerstones to the companies success. Maximuscle customers are aware that the brand not only communicates verbally that it has their best interests at heart but, by concentrating on research and education, it also provides products that work.
A new business looking to develop a winning branding strategy needs to stay focused on consistently delivering the values of the brand. In many ways it is important to get the initial image right but, in the long run its far more important to get the values right. When you start your business or launch your product you need to be clear about the values you want to communicate. Once you have establised what they are, then you need to ensure they are consistently delivered.
From day one Zef Eisenberg decided that his brand would concentrate on sourcing and creating products backed by solid research, products that provided what they promised on the tin. In over ten years the main change for Zef is that his business is now a market leader, his companies core brand values however remain the same.
