Maximuscle – Building strong brand values is a key to success
Branding a great business is not just about getting the graphical image right, its about establishing a set of values that your customer understands and actively looks for. Get your brand values right and your customers will come back time after time because they know what to expect.
Maximuscle is a fantastic example of a company that has developed into a market leader based upon strong brand values. From a small bedroom in 1995 to a multi million pound company in the space of 10 years, Maximuscle is now recognised internationally as a market-leading brand.
The muscle behind the branding, Zef Eisenberg, started in business at the age of 18 and from the start was passionate about educating his target market and helping them make more informed decisions. Instead of making wild promises about miracle powders that transformed people overnight, Zef focused his efforts on research-supported formulas and on ensuring that his products “do what they say on the tin”.
The core brand values of education, research and quality are the cornerstones to the companies success. Maximuscle customers are aware that the brand not only communicates verbally that it has their best interests at heart but, by concentrating on research and education, it also provides products that work.
Article continues below outline details of our brand logo design and branding packages.
Brand logo design
Two logo design only services to choose from:
£ 175 + Vat package with 6 initial concepts and additional ideas and or alterations until you are happy.
Brand on a budget
You may be on a budget but customers will think you have spent thousands by the time we have finished with branding your business!
This brand image design package bags your business a brand logo, stationery and 2 page website, domain registration and email services. This package is perfect for the small business that wants to brand but doesn’t have the time or the content to put together a comprehensive website.
Brand on a booster
No slowing this brand image down! Put the pedal to the metal with everything you need for a great brand image including a website with up to 10 pages of content. You will have two unique ideas to choose from based around the brand logo and colours that we create for you. The site will include our news and newsletter tool that allows you to add news items to your site and send out branded newsletters to your customers
Brand with a basket
E-commerce heaven! Professional brand image, professional website, ability to sell online with a fully functional shopping cart. All designed the way you want it.
This package includes the development of your brand logo, stationery and website and the integration of our simple to use ecommerce software. You can be online and selling with a professional website in less than a month
A new business looking to develop a winning branding strategy needs to stay focused on consistently delivering the values of the brand. In many ways it is important to get the initial image right but, in the long run its far more important to get the values right. When you start your business or launch your product you need to be clear about the values you want to communicate. Once you have establised what they are, then you need to ensure they are consistently delivered.
From day one Zef Eisenberg decided that his brand would concentrate on sourcing and creating products backed by solid research, products that provided what they promised on the tin. In over ten years the main change for Zef is that his business is now a market leader, his companies core brand values however remain the same.
