Resources to help with your understanding of branding

Choosing a brand name because the right name really can make a difference

If you want your brand to stand out from the crowd then choosing a memorable brand name could make all the difference. Some tips on choosing a brand name for your business.

Why is branding important to my new business?

From your brand logo through to the tone of the message that you use in your printed media you should always be thinking about the way that your business is percieved.

Maximuscle - An example of strong brand values leading to success

Customers buy into brand values and Maximuscle is a great example of how branding can take your company right to the top.

The importance of being consistent with your branding

Whether you are branding a new business or rebranding an existing one you need to keep an eye on your consistency. Building a brand requires attention to detail and a consistent approach.

Aspirational branding selling the dream

Having a premium brand image means that you can charge a premium price for your product or service. Some customers only want the best and they are prepared to pay!

Additional content available below outline details of our brand logo design and branding packages.

Brand logo design - Prices start from £75

If your looking of a brand logo that is unique and professional then we can help. We have been working with small businesses for over 10 years providing brand logos, branded stationery and websites. If you want to stand out from the competition then give us a call - 0191 565 0522

Brand on a budget - £300

You may be on a budget but customers will think you have spent thousands by the time we have finished with branding your business! 

This brand image design package bags your business a brand logo, stationery and 2 page website, domain registration and email services.  This package is perfect for the small business that wants to brand but doesn’t have the time or the content to put together a comprehensive website. 

Brand on a booster - £600

No slowing this brand image down!  Put the pedal to the metal with everything you need for a great brand image including a website with up to 10 pages of content. You will have two unique ideas to choose from based around the brand logo and colours that we create for you.  The site will include our news and newsletter tool that allows you to add news items to your site and send out branded newsletters to your customers

Brand with a basket - £750

E-commerce heaven! Professional brand image, professional website, ability to sell online with a fully functional shopping cart. All designed the way you want it.

This package includes the development of your brand logo, stationery and website and the integration of our simple to use ecommerce software. You can be online and selling with a professional website in less than a month

Branding Articles and resources on other sites

Chartered Institute of Marketing Branding Guides

The CIM is seen as the leading international body for marketing and business development and is also a great resource of information. Our main branding consultant is qualified to CIM Diploma level and highly recommends the guides. All guides are in PDF format and open in a new window.

Business Support Wales

A site providing business support for companies based in wales - Creating a Brand

Business Link

A fantastic source of information and funding for new and existing businesses. The Business Link website has a comprehensive section about branding for uk businesses.

An introduction to branding | Steps towards creating a brand | How to build your brand | Managing your brand | Reviewing your brand | Budgeting for a brand


Everybody's favourite source of information and a literal goldmine of information on branding. Wikipedia Branding Resource.